Crafting the Value Proposition and Business Model
State your value proposition as outcome plus evidence: the transformation you deliver and how you prove it. Use plain words customers already use. Ask subscribers to vote on the clearest phrasing.
Crafting the Value Proposition and Business Model
Capture problem, segments, unique value, solution sketches, unfair advantage, channels, revenue, costs, and key metrics. Keep it to one page, then iterate weekly. Share your canvas and request subscriber critiques.